培训】JTBD – 以客户为中心的产品规划新工具

产品设计开发过程中需要倾听客户的声音，问题是，客户往往并不知道想要什么。那么该如何去满足客户的需求呢？

We always think that we need to listen to the voice of customers in the process of product design and development. But actually customers often do not know what they want. So how to meet their demand?

课程名称：JTBD – 以客户为中心的产品规划新工具

Course：JTBD – A Roadmap for Customer-centered Innovation

讲师：稻垣公夫先生

Instructor：Mr. Kimio Inagaki

授课语言：中英文

Language： English & Chinese

课程提纲：

1）理解客户价值的重要性

2）JTBD方法和案例演练

3）客户价值因果图
 

Course Outline：

1) Importance of Understanding Customer Value

2) JTBD Method and Case Study

3) Customer Value Causal Maps

适合对象：创业者，企业产品规划和开发人员、市场负责人等

Who Should Attend： entrepreneurs, product planning and developers, marketing leaders etc.

【培训】Hoshin Kanri – 企业战略部署与组织协同

如何有效地将职能工作和企业目标挂钩？战略部署是一个有效的管理工具，引领职能部门紧密地追随企业战略目标努力。

Hoshin planning is a management system that aligns an organization’s functions and activities with its strategic objectives.

课程名称：Hoshin Kanri – 企业战略部署与组织协同

Workshop：Strategy Deployment and Alignment through Hoshin

讲师：Mr. Mark Reich

Instructor：Mr. Mark Reich

授课语言：英文

Language： English

课程提纲：

1）战略部署的基础框架

2）实施战略部署和组织协同的前提条件

3）制定实施战略部署的初步计划

4）建立个人和企业PDCA

5）如何将A3应用在战略部署上

Course Outline：

1) Discuss fundamental framework for hoshin kanri.

2) Clarify conditions for successful execution of hoshin planning and alignment in an organization.

3) Develop initial plan to implement hoshin kanri in your own organization.

4) See how to build structure of PDCA at individual and corporate levels.

5) Understand how hoshin planning connects to A3 problem solving.

适合对象：企业高管、资深经理、精益办负责人

Who Should Attend： Lean leaders, managers, and executives involved with strategy deployment etc.