2021第三届中国奢侈品数字化创新峰会已截止报名
推荐参加：2024中国医药医疗CIO年会

会议时间： 2021-09-08 09:00至 2021-09-09 18:00结束

会议地点：上海会前统一通知周边酒店预订

主办单位： ECV International

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会议介绍
会议内容主办方介绍

2021第三届中国奢侈品数字化创新峰会宣传图

全球新冠肺炎疫情对奢侈品行业的影响是破坏性的，也促使各大品牌推进数字化革命。如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程；如何动态调整营销支出，并增强品牌粉丝和销售的转化率；如何分析消费者画像及需求，制定数据驱动型的营销决策；如何提供定制的内容和闭环全渠道体验；如何在单个广告活动中结合社交媒体，最大程度地实现品牌推广和销售转化；如何在不牺牲品牌DNA的情况下在数字市场中前进并增加利润……

此次会议将重点讨论奢侈品行业主要的数字化趋势，并为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2021年及未来制胜中国市场。

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution. how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase. how to dynamically adjust marketing spend and to increase conversion rate of followers and sales. how to analyze consumer profiles and needs to make data-driven marketing decisions. how to provide customized content and closed-loop omni-channel experience. how to combine social media ads in a single campaign to maximize publicity and sales conversion. how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 and beyond.

会议热点话题

“新常态”下的奢侈品社交电商
奢侈品行业的数字化战略与良好绩效
社交私域流量运营赋能高效奢侈品消费者获取
奢侈品O2O社交零售：实现从“流量”到“销量”的转化
如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程
奢侈品牌如何适应不断变化的消费者行为

HIGHLIGHTS

Luxury Social Commerce in the “New Normal”
Digital Strategy and Good Performance in Luxury
Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition
Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"
How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase
How is Luxury Brands Adapting to Changing Consumer Behaviors?

Attendees

President/Vice President/Chief Executive Officer/Chief Operating Officer
CMO/Marketing Vice President/Marketing Director
Chief Digital Officer/CIO /IT Director/ CRM Director/Manager
Head of Digital Transformation/
E-commerce/Commercial Director
Head of Performance Marketing& CRM
International Sales Director/
Business Development Director
Digital Marketing Director/Manager
Director/Manager of Heritage and Innovation
Social Media Director/Manager
Brand /PR Communication VP/Director/Manager

Related Sectors

Beauty、Fashion、Jewelry、Luxury Cars、Fine Wines& Spirits、Fine Art、Gourmet Food &Fine Dining、High Quality Design Furniture& Homeware、Luxury Hospitality、Yachting

ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。 ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc. We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc. Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.