Rolf Visser, Vice President Global Marketing at Payvision, is the mastermind behindthe CBEC (Cross Border Ecommerce Community), a strategic cross-border knowledge hub for the e-commerce industry. Rolf drives a global marketing strategy at Payvision focused on online awareness, social media engagement, and thought leadership. Rolf is a graduate in Digital Internet Marketing with Highest Honors from Beeckestijn Business School at VU University of Amsterdam, with 12 years’ experience in the retail POS industry prior to 12 further years’ experience in international marketing. In the last six years his work has been in the payment industry, formerly as Head of Global Digital Online Marketing at GlobalCollect before Payvision. Rolf has a forward thinking marketing vision, by introducing multichannel inbound marketing techniques and an award-winning business model, he has generated sales, growth, profits, and visibility at Payvision.